Joe Formica
Joe Formica
I'm Joe, and I've been designing products and leading teams for over a decade.
I’m all about the day-to-day work, skills, leadership, and resourcefulness that it takes to turn great ideas into great products✌️
Other things I’m all about:
Doin’ design, teachin’ design, and watchin’ monster trucks
Product Design
Highlights and case studies from stuff that I’ve worked on
Bitesize UX
Founder & Head of Product
I created a 20-minute extra credit project for my design students. It turned into an educational platform that has helped over 45,000 designers advance their skills and careers.
Beat The Bomb
Lead User Experience Designer
We started with an empty warehouse and an idea. I led our team as we turned it into one of the most popular and successful escape-room style experiences in the world.
Hear Me
Head of Product & Lead User Experience Designer
HearMe is a peer support app that’s enhanced mental health and emotional wellness for over 250K people. As the Head of Product and Lead Designer, I led the strategy, design, and development of HearMe from an initial MVP to a fully scalable hybrid mobile and web app.
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Sherpa Prep
Head of Product & Lead User Experience Designer
I made it easier for students to pass the GRE/GMAT (it’s still really hard.)
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Smart TV Interface
Lead User Experience Designer
I led the design, prototyping, and testing phases, working closely with a team of animators and visual designers to design a TV Interface (with a magic remote).
AT&T
Lead User Experience Designer
I designed a larger-than-life experience for AT&T Media Lab in NYC, creating a new way for executives to showcase and present their cutting edge advertising technology.
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Lead User Experience Designer
Daily Journal is a site that contains news, profiles, and hundreds of other resources for lawyers and legal professionals in California. I was responsible for leading a complete redesign of the Daily Journal's website, focusing on both user-facing features and internal tools.
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Resume / CV
12+ years of work experience.
One sheet of printer paper.
Education & Curriculum Design
Sharing my best-kept product design secrets with the world
General Assembly
Lead UX Design Instructor
Recognized as a top-rated instructor, and selected to design course material and interactive learning products for GA’s global audience to improve student outcomes & experience.
Mouse.org
Product Design Mentor & Curriculum Designer
We designed a 12-week UX course for middle and high school students in NYC, along with a training program for their teachers. Over 5,000 students have completed the course, producing award-winning design projects and advancing their educational and professional opportunities.
Fordham University
Adjunct Professor & Curriculum Design
Designed, developed and taught a 12 week Product Design course for Fordham's MBA Entrepreneurship program.
Lean Startup Machine
Product Design Mentor
I have mentored at several Lean Startup Machine events in New York, where I’ve enjoyed helping both new and experienced entrepreneurs work through validating and launching a new venture over the course of a weekend.
Contact
Get in touch
Say hi, ask a question, and let me know what you’re working on!
Send me an email
joe@joeformica.work
Connect with me on LinkedIn